In the red dust of Central Australia, a legendary event roars to life each year — the Finke Desert Race. Held over the King’s Birthday long weekend, the 2025 edition once again delivered a spectacle of endurance, community, and motorsport, drawing thousands of spectators and competitors to Alice Springs.

For Kelsey Bransford, Vice President of the Finke Desert Race Committee, the event is more than a race.

“I was born and bred in Alice Springs.  Everyone here knows Finke. My dad raced, my mum was on the committee — it was only natural that we would all have something to do with Finke,” Kelsey said.

Kelsey has been part of the race for over 25 years, helping guide its transformation into one of the world’s most iconic off-road events, and a cornerstone for the Alice Springs community.

“It’s our identity. It’s owned by the people of Central Australia, and there’s a pride in that. Economically, it’s one of the largest things to happen in Alice Springs, it brings over $8 million into the local economy.”

This year’s race saw standout performances across all categories, with thousands camping along the 446-kilometre track to cheer on competitors.

“Finke is for everyone. It doesn’t matter where you come from — if you want to race, you’re a complete rockstar. I think that’s what the fun part is, the inclusivity,” Kelsey added.

As a long-time customer, NAB provides both financial backing to Finke, as well as hands-on support.

“NAB supports in many different ways. Not only do they have a monetary contribution, but lots of people from the bank come and volunteer,” Kelsey said.

NAB Senior Business Banking Manager, James Maitland, was one of three employees from the Alice Springs branch that volunteered at the event over the weekend.

“As a local member of the community myself, I love getting involved and volunteering my time with Finke, and I’m proud that NAB can play a small role in supporting such as a significant event for Alice Springs. This is one of our biggest drawcards to Alice Springs and we want this event to grow bigger and better every year,” James said.

With the 50th anniversary of the race just two years away, the committee is already planning for a milestone celebration.

“We’re keen to keep growing, keep becoming more professional, with more overseas competitors and international interest,” Kelsey said.