NAB’s Early Morning Call Podcast smashes 2,000,000 downloads
National Australia Bank’s (NAB) Morning Call podcast just hit a key milestone this month, with over 2,000,000 listens since its inception in 2016.
The podcast, which provides overnight movements in the world’s financial markets, has become a ‘must listen’ each morning for market watchers through the volatility of COVID-19 with more than one million listens in the last nine months.
Global Head of Research, Markets – Corporate and Institutional Banking Ivan Colhoun said the Morning Call podcast provided Australian and Asian investor audiences with the opportunity to listen to overnight insights at a time of day that works for them.
“We are delighted to provide timely commentary and markets insights on what’s been happening around the world while our listeners have been asleep” Mr Colhoun said.
“Our data shows that listeners stay with the podcast to the end of every episode, and it’s great to provide regular market analysis over a digital format that suits busy lifestyles.”
Audience numbers have steadily grown over the past two years and are now averaging around 30,000 listens a week. The US election week saw a record 32,500 listens.
The podcast is published each weekday morning at around 7am AEST. It’s available on numerous podcast platforms, including Soundcloud, iTunes, Spotify, Google and Tunein.
The Podcast team includes Ray Attrill and Rodrigo Catril from FX Research, David de Garis and Gavin Friend from NAB’s London office, Tapas Strickland from Market Economics and is hosted by UK-based broadcaster and writer Phil Dobbie.
NAB customers and journalists can subscribe to the podcast mailing list and other NAB Research by clicking here.