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03.12.2025
- Day-night Test expected to inject more than $24 million into Queensland’s economy.
- Hospitality, retail and tourism sectors set for strong gains as fans flock to The Gabba.
- Fans urged to stay alert for ticket scams amid record demand.
Brisbane is gearing up for a major economic boost as the Ashes Test Series heads to The Gabba this week, with the five-day contest between Australia and England forecast to inject around $24 million into the Queensland economy, according to NAB analysis.
Starting Thursday, the day-night Test will draw tens of thousands of fans to The Gabba and spark a surge in spending across Brisbane’s pubs, restaurants, hotels and retail outlets.
The influx of visitors is expected to support local jobs, strengthen small businesses, and showcase Brisbane as a premier destination for world-class sport.
NAB Executive Business Metro & Specialised Julie Rynski said the Brisbane Test will provide a significant pre-Christmas boost for local businesses.
"The Ashes is more than just cricket – it’s a celebration that brings people together and energises local businesses,” Ms Rynski said.
“For Brisbane, this Test will mean full restaurants, busy pubs, and strong trade for retailers heading into the festive season. It’s another great example of how world-class sport supports jobs and strengthens local economies."
Julie Rynski, NAB Executive Business Metro & Specialised
City-by-city impact
Brisbane: The day-night Test at The Gabba will light up the city, with bars and restaurants gearing up for a surge in evening trade.
Adelaide: Hotel bookings for the December Test have spiked to 86%1 occupancy, reflecting strong interstate and international demand.
Melbourne: The Boxing Day Test at the MCG is expected to draw more than 90,000 fans on day one alone, creating a bumper week for CBD businesses.
Sydney: The New Year’s Test will cap off the series, with hospitality venues preparing for a festive season rush.
Local venues, like The Boundary Hotel, are already preparing for the rush.
QLD State Manager at Australian Venue Co Scott Bryson said the team at The Boundary Hotel was expected to be busier than usual during the Ashes as fans came in to enjoy the game and soak up the atmosphere.
“For pubs like The Boundary, these events are a great opportunity to showcase what Brisbane has to offer, from great food to warm hospitality, and really contribute to the city’s vibrancy,” Mr Bryson said.
“Whether you’re a die-hard cricket fan or just looking for a place to catch the game with friends and family, the Ashes brings people together. The energy it generates in venues across Brisbane, and definitely right here at The Boundary, shows how sport can play an important role in supporting local businesses while helping people create memorable experiences.”
The Ashes is part of a blockbuster summer of sport – including the Australian Open and Big Bash League – expected to inject billions into the economy and reinforce Australia’s reputation as a global sporting destination.
Notes:
- Analysis is based on NAB merchant terminal data.
- The five Tests will be held in Perth (Nov 21–25), Brisbane (Dec 4–8), Adelaide (Dec 17–21), Melbourne (Dec 26–30), and Sydney (Jan 4–8).
- Hotel occupancy rates in Brisbane are trending strongly ahead of the Test.
1 Forward STAR data from CoStar
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