“As we’ve expanded to become a multi-site workshop, one of our biggest challenges was simply keeping up with enquiries and not missing opportunities.
“We’ve started using an AI tool to follow up missed calls and unfinished bookings with a simple text. Even at small volumes, it’s already converting leads we would have missed.
“I am a mechanic and I do love building and tinkering, so I’ve used an open-source model connecting to a voice agent we’ve called ‘Zoe’ to handle missed calls any time of the day or night and follow up unfinished bookings.
“It means we can respond to customers faster and answer more complex questions even outside business hours. It’s helping us nurture more leads, improve conversion, and reduce our cost to acquire new customers.”
Capability is the next challenge
While the upside is becoming clearer, the latest SME research also points to a capability gap. SMEs rate workforce readiness for AI at just 3.8 out of 10, with only 17% saying their workforce is highly prepared.
NAB Executive, Small Business Krissie Jones said more SMEs were turning to AI to change how work gets done and, in turn, saving time, cutting admin and freeing up capacity to focus on growth.
“We’re starting to see what’s possible when AI actually lands in a small business and it’s pretty powerful,” Ms Jones said.
“A Queensland manufacturer we’re working with has gone from a week to 10 minutes to turn around quotes. Meanwhile, in Canberra, a local mechanic is using AI to make sure they don’t miss customer calls.
“The challenge is most businesses aren’t there yet. They know AI matters, but it still feels out of reach.
“And let’s be honest, it’s a tough environment right now. Costs are up and pressure is on.
“But small businesses are nothing if not resilient. They’re adapting, they’re problem-solving and with the right support, they can use AI to get ahead, not fall behind.
“That’s where we’re focused – providing resources on nab.com.au to make AI simple, practical and actually useful for Australian businesses.”
Key findings from the latest SME research include:
- 40% of SMEs are actively using AI, with a further 13% planning to adopt.
- 22% of SMEs report transformational improvements from AI.
- Workforce readiness is rated 3.8 out of 10, with 17% highly prepared.
- SMEs are cautious about AI’s potential to create new jobs, with an average confidence score of just 2.7 out of 10, and only 10% highly confident it will drive employment growth in their industry.