Australians’ donations to charity hits record high, despite uncertainty



Australians continue to give more to charity than ever before with the average annual donation amount hitting a record high, according to new research released today.

The National Australia Bank’s (NAB) bi-annual Charitable Giving Index shows overall giving to charity grew by 2 per cent in the 12 months to February 2015. This growth was achieved despite subdued consumer confidence appearing to unnerve Australian consumers.

Notwithstanding these challenges, the average donation size grew by $2 to $336 per donor, with nearly all charity sectors experiencing an increase in average donation size.

“The slowdown in giving mirrors some key findings from our Consumer Anxiety Reports which shows that Australians are responding to heightened stress by cutting back spending on ‘non-essentials’, including charitable donations,” said Alan Oster, Group Chief Economist.

“Slower growth in charitable donations has also occurred against a backdrop of below trend economic growth and rising unemployment,” he said.

Middle Park in Victoria has again recorded the highest average donation amount, with donations of $316.

In terms of giving as a percentage of income, Castlemaine in Victoria continues to lead the country for generosity, donating 0.36 per cent of their annual incomes, closely followed by Sturt in South Australia donating 0.35 per cent of their annual incomes.

Humanitarian Services charities continue to attract the biggest market share of all donations, with 35 per cent of all donations.

Health & Disability charities received the next biggest share (13%), with Charitable Lotteries (11%) and Community Service & Children/Family (11%) charities the next biggest.

“The NAB Charitable Giving Index provides a clear window into people’s contribution to charities – playing an important role in helping the not-for-profit sector realise the giving potential in Australia,” said Rebecca Kotow, NAB’s Head of Community Engagement.

“We’re committed to continuing to support the not-for-profit sector play a vital role in helping our communities prosper and this includes providing real insights into giving trends,” she said.



Related Articles

  • Community Grants

NAB offers Disaster Relief Grants to Bunbury residents impacted by the tornado

NAB is providing $1,000 grants and additional financial relief to customers in Bunbury, WA severely impacted by the recent tornado to assist them in the immediate aftermath.  

  • 23.05.2024
  • Time to read 1 min read
  • Climate

AGIG plots a course for renewable gas

The Australian Gas Infrastructure Group (AGIG) is delivering the nation’s largest gas decarbonisation project.

  • 23.05.2024
  • Time to read 6 min read
  • Economy

The Forward View – May Economic insights

NAB Economics has delivered its latest forecasts for the Australian and global economies, with inflation the big question mark.

  • 23.05.2024
  • Time to read 2 min read

Quick links

National Australia Bank — NAB

Sometimes When The Unexpected Happens, We Realise What We Truly Value. Whether A Home, Farm, Business Or Your Passion, NAB Is Here To Support You.

Business Research and Insights

For more business news and analysis, visit NAB’s Business Research and Insights.