NAB has opened its first Community Hub in Werribee, introducing a new community‑based banking model designed to bring specialist, face-to-face support closer to customers, when they need it most.
The Werribee Community Hub brings together NAB banking specialists, fraud and scam experts, NAB Extra Care teams and local community services, alongside the Salvation Army to provide more holistic, practical support.
Through a partnership with the Salvos, the hub strengthens referral pathways for customers who may benefit from additional assistance, helping connect people to the right support earlier.
Located in one of Victoria’s most diverse and fast‑growing communities, Werribee has been selected as the first pilot site for the Community Hub concept, which will inform a broader national rollout.
For Marc Colless, a 65-year-old Werribee resident caring for his elderly parents and brother, visiting the branch provided a much-needed moment of support during a stressful time.
Mr Colless said he came into the branch feeling overwhelmed but was able to sit down with a specialist banker and work through his situation on the spot.
“I walked in really stressed, but we got everything sorted then and there and now we seem to be on the right road,” he said.
“For me, face-to-face banking is so important. It’s hard to explain your situation over the phone, but when you sit down with someone, they understand straight away.
“You don’t have to repeat your story over and over again – that personal contact is the big difference.”
NAB Group Executive for Personal Banking Ana Marinkovic said the Community Hub reflects NAB’s commitment to rethinking how banking supports communities.
“Werribee is a community that is growing quickly, with people facing very different circumstances and pressures,” Ms Marinkovic said.
“By bringing specialist NAB colleagues into the branch and working more closely with trusted community partners like The Salvation Army, we’re creating a place where customers can get help early, in person, and in a way that responds to what’s happening in their lives.”
“This is about tailoring how we support customers locally – whether that’s someone navigating financial stress, managing the impact of scams, or a small business looking to plan for what’s next.”
Major Warren Elliott from The Salvation Army said the focus of the partnership is early, practical support for people who need it most.
“Financial stress rarely shows up on its own, it often sits alongside other pressures people are facing at the same time,” Major Elliott said.
“When support is easy to access and feels local and familiar, people are more likely to accept help earlier, which can restore confidence and stability before problems escalate.”