Organisations who are “reinvention-ready” are three times more likely to succeed at scaling high-value Generative AI (GenAI) use cases, according to a new report from Accenture.

In its global study, released this month and focused on the ability of organisations to scale GenAI, Accenture has explored how companies across the world are leverage this new technology, highlighting NAB as a leading example.

The report shares how companies like NAB are seizing on new opportunities presented by the emerging technology, that helps to process large amounts of data quickly and reduce the ‘drudgery’, allowing more time for solving complex matters and supporting customers.

NAB Executive Chief Operating Officer Les Matheson said key to NAB’s success is the involvement of individual business units who understand the unique needs of their customers best, alongside data experts.

“We want to ensure we are investing in the right place and not just building ‘cool toys’ that do not meet our customers’ needs.

That’s why the development of use cases for Gen AI is the responsibility of individual business units.

They are best placed to determine how investment will best support the needs of their customers,” Mr Matheson said.

“A key measure of success is productivity and reducing repetitive tasks that give our people more time to spend with our customers and working on dealing with the more interesting parts of their role.

“Project specific measures include improving code quality and simplifying processes so that the bank can reduce servicing times for customers.”

The full report, including NAB’s case study, can be viewed on Accenture’s website.

As the technology develops, NAB continues to take a considered and balanced approach to Gen AI – innovating, with a long-term view, and ensuring there is a data, risk, and ethics lens over all AI development.