The ‘A’ and ‘B’ have gone missing from NAB’s office buildings in Melbourne this week, but this is not a mistake!
We are supporting the Australian Red Cross Blood Service’s Missing Type campaign.
Why remove the ‘A’ and ‘B’? Along with ‘O’? They are the letters that make up the different blood types, and right now there aren’t enough people in Australia signing up to donate their blood type for the first time.
In 2015, a powerful movement took the UK by storm. Organisations removed their As, Os and Bs to help raise awareness of the ‘missing’ blood types.
These letters represent the three main blood groups that we need to ensure that patients always have the blood that they need. This activity generated over 128 million views through social media and other digital platforms.
In 2016, Australia joined the Missing Type campaign along with 25 other countries to help raise awareness of the missing blood types.
This year on 4 June, NAB will once again join the global Missing Type campaign to raise awareness of the importance of maintaining blood stores in Australia.
“The Australian Red Cross Blood Service needs 100,000 new blood donors this year to help save or improve the lives of patients in need,” said Nicola Murphy, Head of Corporate Responsibility Engagement.
“By rallying behind the campaign we can help get the attention of Australians and hopefully turn some of them into blood donors.
“We’re proud to support our customer the Australian Red Cross Blood Service and to play a small but important part in this international movement.”
Join NAB in supporting blood donation this week by considering giving blood or advocating for others to do so.
Contact the Blood Service at www.donateblood.com.au/missingtype or call 13 14 95.