In the latest episode of NAB Digital Next, guest host Alex Garkavenko, NAB’s Associate Director in Innovation & Partnerships, Insights speaks with Kriv Naicker. Kriv is a strategic advisor in disruptive technologies and disruptive market models working for Synaptec, a New Zealand-based innovation and strategy advisory organisation.
During the chat, Alex and Kriv focus on:
- The concept of ‘hype cycles’ and how they are a useful tool to understand global trends
- How we understand the maturity of technologies
- How we can experiment on disruptive technologies – such as Artificial Intelligence (AI) – in a strategic way
- How disruptive technologies are intensely data driven.
The Hype Cycle framework – as developed by Gartner – is a tool individuals, businesses and government can use to help understand the waves of a technology’s evolution, including the relationship between media visibility and commercial maturity.
“Hype” plays a large part in the adoption of new technologies. It is both a response to and a catalyst for new trends and developments.
How do you discern what is just ‘hype’ from what is commercially viable? Listen to the full episode on SoundCloud, Spotify or Apple Podcast.
