NAB launches campaign to help Aussies ‘See Through Scams’



Young Australians are the least concerned about becoming a victim of a scam or cyber-attack and believe they know how to protect themselves, yet are among the most likely to experience one, according to new NAB insights.

The NAB Economics report into business and consumer experiences of cybercrime found scams or cyber-attacks had impacted one in five Australians, with the average loss being $569.

While three in 10 businesses had experienced cybercrime or a data breach, their average loss was almost $20,000.

It comes as NAB today launches a new education and awareness campaign to help Australians – young and old – See Through Scams.

NAB Executive Group Investigations & Fraud Chris Sheehan said the internet and telecommunications networks had become a digital front door for criminals to commit scams and fraud, and more had to be done to stop the crime.

“Scammers are robbing Australians blind of their hard-earned money every day, and we need to stop the crime before it happens,” Mr Sheehan, a former Australian Federal Police senior executive, said.

“Scams often happen when people are rushing, tired or distracted.

“We want to help people see scams differently and highlight the moment where split-second decisions are made, which, as our research shows, can have devastating financial and emotional consequences.

“Educating yourself and the people around you – friends, family and colleagues – to see through scams is critical, particularly in today’s digital world. No one wants their money to end up in the hands of criminals.

“Contact your bank immediately if you’ve been scammed – we’re here to help.”

Read the story of a NAB customer who has been the victim of a scam here

NAB Economics research commissioned as part of the campaign asked consumers and businesses about their experience of cybercrime and scams, the impacts, and ways they were protecting themselves.

Only 16% of men aged 18 to 29 were concerned about them or someone they lived with being the victim of a cyber-attack or scam.

But twice as many (34%) men that age had experienced one. One in two young men said they had good or very good knowledge of cyber security.

Approximately 18% of women aged 18 to 29 were concerned about a cyber-attack or scam, while 38% had been the victim of one. A third of young women said they had good or very good cyber safety awareness.

Mr Sheehan said a “Team Australia” approach across business sectors, governments and the community was urgently needed to reduce the impact of the growing global problem.

“NAB has more than 60 projects underway across the bank to help address the impacts of scams and fraud,” he said.

“Making it harder for criminals to infiltrate bank phone numbers and text message threads and introducing protective prompts to digital banking so customers can identify potential scams are among some of the recent initiatives.

“We’ve also added 50 people to the Scams and Fraud team since October so customers can speak to someone faster.

“We will always make every attempt to prevent scams and recover funds where possible. However, once the funds have left a victim’s account, it can often be difficult to recover them due to the sophistication and speed of these criminals.”

NAB runs free monthly security webinars, with the next session coming up on Monday 1 May at 5.30pm (personal customers) and Tuesday 2 May at 12pm (business customers).

Anyone interested can sign-up at

We also post the latest scam alerts on its Security Hub website, while customer education material is shared across platforms including in-app messaging, TikTok, Instagram and email.

Further information 

  • Watch a video about how to See Through Scams here .
  • NAB Economics research conducted in February-March 2023 included a consumer panel of 2,000 adults weighted to the Australian population and a business panel of 800 SMEs.
  • For recent news and announcements about scams and fraud, visit the dedicated page on NAB News: Cyber Security – NAB News
  • For more information about the latest scams, advice and education visit NAB’s security hub website:

Customers, banking & finance


Media Enquiries

For all media enquiries, please contact the NAB Media Line on 03 7035 5015

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Quick links

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For more business news and analysis, visit NAB’s Business Research and Insights .

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For more insights about cyber security and fraud, and practical tips on how to stay safe, listen in to NAB’s Security Podcast series.

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For more insights about technology and the digital developments enabling change for customers, visit the NAB tech blog on Medium.