With the AFL season kicking off on Wednesday 16 March, NAB data reveals that Melbournians are expected to spend more than half a million dollars at bars and pubs in and around the MCG over the first four games.
Around 23 per cent of the total spend is expected to come from patrons with game tickets at The G itself – businesses in Cremorne, Richmond and North Melbourne are looking forward to receiving the lion’s share of the sporting windfall.
The data – provided by Australia’s largest business bank – also indicates that hotels in the area are expected to see more cash pass through the register, with accommodation revenue predicted to jump almost 10 per cent.
NAB Executive for Small Business, Ana Marinkovic, said that the AFL season was expected to herald a great boost in for sales for small businesses.
“After two extremely challenging years, the return of big events such as the AFL is brilliant news for small businesses,” Ms Marinkovic said.
“It’s exciting to see business buzzing again – Melbourne is definitely back. Let’s make the kick-off of this AFL season an exciting time for sporting fans and small businesses by getting out there and supporting our locals.”
“It’s exciting to see business such as pubs and restaurants reopen their doors; it really feels as though Melbourne’s iconic vibrancy is returning to the city.”
Mathew Everett, owner of Richmond pub, Corner Hotel said he’s really looking forward to Richmond going up against the Blues this week.
“The lack of events at the MCG and surrounding stadiums has had a massive impact on trade for not only us, but most businesses along Swan Street,” Mr Everett said.
“Richmond station is the gateway to the sports precinct for a lot of people, so the whole street is very excited to see sport return.
“We see a lot of people come in for drinks and food pre- and post-match – especially when Richmond is playing – so we think it’s going to be a massive week for us. Everything will be open; we will be fully staffed and ready to go!
“The vibe is a lot more positive – live sport and live music is back and everyone’s excited to get out and about again.”