Black Friday-Cyber Monday scams explained: how they work, common red flags and ways to protect yourself

  • Scams

With millions of Australians shopping the Black Friday and Cyber Monday sales, NAB is helping bargain hunters know how to recognise a deal from a steal.

  • 25.11.2024
  • Time to read 1 min read
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Despite originating in America, Black Friday and Cyber Monday have become retail events in Australia. Criminals know this and target bargain hunters.

Millions of Australians will be looking for a bargain during Black Friday and Cyber Monday and criminals are ready to rip them off.

To help shoppers protect themselves, NAB’s compiled a guide about common scams that occur during the bumper sales period, where they start, common red flags and ways to protect yourself.

What type of scams happen at this type of year?

Shopping scams and missed delivery scams are among common scams targeting bargain hunters.

NAB Executive, Group Investigations Chris Sheehan said that’s because criminals exploited the fact that people were busy, often stressed and juggling lots of life admin in the lead up to Christmas.

women at a computer at a table doing online shopping

Criminals create sophisticated websites impersonating popular fashion and footwear labels and designed to be almost indistinguishable from the brand’s legitimate one. Shoppers often find these fake sites after clicking on ads criminals have bought on social media platforms or at the top of an internet search.

Shopping scams

How the scam works

Shopping scams – also known as buying and selling or goods and services scams – can present in different ways.

Criminals create sophisticated websites impersonating popular fashion and footwear labels and designed to be almost indistinguishable from the brand’s legitimate one. They’ll often feature images of current season clothing and stolen logos along with ABNs.

Shoppers often find these fake sites after clicking on ads criminals have bought on social media platforms or at the top of an internet search. They’re generally only exist for a short period of time before criminals move on to the next brand.

Most of the time nothing will arrive, while sometimes the buyer will receive a counterfeit version of the item they’ve purchased or something completely random.

Another type of shopping scams are gift card scams.

These see criminals pose as a legitimate business, government organisation or authority figure via email or text message. They’ll claim the person has an outstanding tax or online service bill and may even threaten arrest or court action if steps aren’t taken.

The victim is tricked into buying gift cards to pay the debt. This happens by sharing card numbers and PINs, often by texting a photo. The criminals then quickly redeem the gift cards, leaving the victim out of pocket.

Common red flags

  • The item is significantly discounted or less than the RRP.
  •  Being directed to the online store via a social media ad or shop or a sponsored search result.
  • Urgency or pressure to take action. For example buy an item before it sells out or being threatened with arrest if you do not pay a bill via gift card.
  •  Extra or missing letters in the domain name or sending email address.
  • Unusual payment requests like payment via a gift card.
  • Communication stops once you’ve purchased the item.

Ways to protect yourself

  • Follow social media accounts and groups for your favourite brands. Users often post fake websites and social media accounts as they appear.
  • If you are unsure if the website or social media shop or ad is legitimate, close the browser and manually type the brand’s name in a reputable search engine.
  • Establish where the business is based. It is much easier to dispute a purchase with Australian-based companies than ones overseas.
  • Don’t share gift card numbers and codes with anyone.
  • Seek a second opinion from trusted family and friends.
woman on a couch holding a phone in one hand and with her other hand raised to her forehead

Missed delivery scams involve criminals impersonating delivery and postal services. These often start with a text message or email claiming your parcel couldn’t be delivered and ask you to click a link to update your details.

Missed delivery scams

How the scam works

Missed delivery scams combine two common tactics – phishing and impersonation. Criminals contact Australians via text, email or phone and pretending to be from a trusted organisation like a bank, telco, delivery service government department or even family and friends.

The criminal’s aim is to make you believe you’re dealing with the genuine business or person – and hook you into handing over personal information that can lead to stealing your money or identity.

With millions of Australians expecting parcel deliveries in the lead up to Christmas, it creates an opportunity for criminals.

Australians are becoming more aware of the issue. More than 11,000 parcel delivery scams with losses of $720,000 were reported to Scamwatch between January and October 2023. In comparison, Scamwatch received 2,931 reports of parcel delivery scams with losses totalling $56,000 in the same period in 2022.

Common red flags

  • Being asked to click on a link in a text message or email about a delivery.
  • Requests for personal information like addresses, payment information, account login credentials, or financial information.
  • A sense of urgency to avoid a problem. For example, clicking on a link to prevent missing a parcel delivery or having your account blocked.
  • Communication with generic greetings and sign offs.
  • Contact details and web addresses with extra, missing or varied letters and numbers. For example a 1’ instead of an ‘i’.

Ways to protect yourself

  • Preference secure channels where you need to log in. For example Australia Post or Amazon apps.
  • If you are unsure, contact the company directly via details you have found yourself rather than been directed to.
  • Set up multifactor authentication on your accounts.
  • Report the scam to the organisation and Scamwatch and then delete the text message or email.
mobile phone with exclamation points jumping out of it while a person also holds a debit / credit card

A national, co-ordinated approach is vital to stopping scams.

Stopping the crime

Mr Sheehan said industry collaboration was critical to stopping the crime before it happened.

“We must disrupt the scam ecosystem before consumers get to this point. If we can plug the deluge of dodgy emails, text messages, social media ads and other ways these criminals are bombarding Australians, we will have greater success forcing these criminals out of our country,” Mr Sheehan, a former Australian Federal Police executive, said.

He said NAB initiatives, including payment alerts and removing links from text messages, combined with Aussies becoming more scam-savvy were having an impact.

“Customer scam losses decreased 20% year-on-year. That’s despite customer scam reports increasing 18% in the same period,” he said.

“We can, and will, do more.”

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